SUPPLY CHAIN & OPERATIONS LEADER · DUBAI, UAE

Thirteen years moving the Gulf's commerce: e-commerce fulfilment, cross-border freight, customs clearance and same-day delivery, from first contract to final doorstep.

13YEARS IN OPS
3WAREHOUSES BUILT & RAN
5,000+PEAK ORDERS / DAY
98%ON-TIME DELIVERY

01 / 03 · AIR

Wide-body aircraft on the taxiway at Dubai International, with the Dubai skyline behind

WAYPOINT 01 · AIR · DXB

Cross-border air freight

Out of Dubai International, 250+ tons a month from China, Hong Kong, Vietnam, Korea, India and Turkey. Airline contracts negotiated, customs pre-cleared, product moving at flight speed.

DXBAIR FREIGHTGCC–INDIA–CHINA
Container ship at golden hour

WAYPOINT 02 · SEA

Port, import & customs

Container volume through the region's busiest ports: import clearance, B2B distribution and bonded flows, handled end to end.

IMPORTCUSTOMSB2B

CUSTOMS CLEARED · JEBEL ALI

Riyadh at dusk, Kingdom Centre tower above a highway full of delivery traffic

WAYPOINT 03 · ROAD · RIYADH

The last mile

Riyadh, Jeddah, Dubai, Abu Dhabi: 5,000+ orders a day at peak, routed through a 13-partner 3PL network and at the customer's door the same day.

RIYADHSAME-DAY5,000+/DAYUAE & KSA
300+Driver workforce led
500K/yrSame-day shipments
5,000+/dayPeak orders fulfilled
133PL partner network
98%On-time delivery
99.6%Inventory accuracy

THE OPERATOR

00

Prudhvi Polavarapu
PRUDHVI POLAVARAPU · DUBAI, UAE
  • Founder friendly
  • Tech driven
  • GTM operator
  • Numbers first
  • Team builder
  • Creator

Every delivery is a service.

I have built and run logistics for e-commerce, beauty and trading companies for more than thirteen years, across the UAE, Saudi Arabia and the wider GCC.

I trained at Blue Dart, a DHL Group company, and that is where I learned the rule I still operate by: every delivery is a service, not a shipment. A parcel is someone's promise, and the operation behind it either keeps that promise or breaks it.

When I started in 2013, a delivery took 48 hours. Today it can take less than 10 minutes. I did not watch that transformation from the outside. I worked inside it at every stage: courier counters, customs gates, fulfilment centres, marketplaces, aggregators and quick commerce.

Because of that, I understand the full matrix behind the promise: cut-off times, line-haul, customs, inventory accuracy, rider capacity and the cost of every minute. I know what it takes to hold 98% on-time at 5,000 orders a day, because I have done it. And I know what the next ten years of this industry will ask for, because I am already building with AI for it.

The same years taught me how teams are really built. I have led a 300+ driver workforce through nine supervisors, managed 8 direct and 34 indirect reports across three fulfilment centres, and served on two founding teams, one of which was acquired by Emirates Post. I hire for ownership, train for cadence, and stay close to the floor, because floors tell truths that dashboards round off.

Today I run operations with the same discipline and a newer toolkit: AI agents for inventory checks, SOPs and partner scorecards that I build myself with Claude Code. If you are scaling e-commerce, beauty or cross-border trade anywhere in the GCC and you want an operator who treats your promise to the customer as his own, we should talk.

Prudhvi Polavarapu SUPPLY CHAIN & OPERATIONS LEADER

THE NETWORK

01

Carriers, lines & channels: a decade of partnerships.

ORIGIN · DUBAI, UAE · GREAT-CIRCLE DISTANCE

  1. Riyadh869 KM
  2. Mumbai1,933 KM
  3. Rotterdam5,174 KM
  4. London5,474 KM
  5. Singapore5,832 KM
  6. Shanghai6,427 KM
  7. New York11,011 KM

Dubai sits within an eight-hour flight of two thirds of the world's population. Every lane on this globe starts here, and so did most of my career.

3PL & freight network · UAE

DHLAramexFedExEmirates PostTCSFirst FlightEco ExpressDSVEFLRimi Global CargoiMileCareem ExpressQuickup

3PL & freight network · KSA

SMSA ExpressNaqel ExpressAymakanAJEXThabitBarqSaeeMrsoolZajil ExpressStarlinks

Airlines

Air ArabiaFlynasSaudi AirlinesCathay PacificAir India

Marketplaces & retail

AmazonNoonTrendyolNamshiGold AppleMumzworldCarrefourUnion CoopCurateShopify

Carriers integrated and negotiated with, airlines contracted and channels operated across thirteen years of roles at Quick Ship, WIMO, HOH Perfumes & Cosmetics, Team Express and First Flight, plus many more local partners across the UAE and KSA.

SCOPE OF COMMAND

02

Twenty-four disciplines, one operator.

01

Product Management

Took a B2B shipping aggregator from zero to one at WIMO: market research, serviceability mapping, partner coverage planning and rollout playbooks across UAE and KSA, then orchestrated 1,500+ shipments a day through the platform. At Quick Ship, built and ran the fulfilment platform operations that moved 5,000+ orders a day at peak, with the product roadmap shaped by live operational data.

WIMO · QUICK SHIP

02

3PL Partnerships

Onboarded and managed 15+ 3PL, LSP and last-mile partners across the GCC at WIMO, negotiating SLAs, pricing models and onboarding workflows. At Quick Ship, governed a 13-partner 3PL network with vendor scorecards, SLA governance and monthly business reviews, recovering AED 180,000 in over-billing through structured reconciliation.

WIMO · QUICK SHIP

03

Business Development

Built the first pipeline at Blue Dart through direct outreach at a 25% connection-to-conversation rate. At First Flight, acquired 40+ B2B clients with 90%+ retention as a BDE, earned promotion to Territory Sales Manager, then landed 50+ new accounts in 6 months with 20% year-over-year revenue growth through consultative selling and account expansion. At WIMO, signed and scaled anchor merchants including Mumzworld and Namshi.

BLUE DART · FIRST FLIGHT · WIMO

04

Logistics Management

Ran end-to-end multi-modal logistics at Quick Ship: sea, air and road freight moving 250+ tons a month through UAE, KSA and the wider GCC, improving on-time performance 25% and cutting turnaround time 20% through route optimisation and daily KPI reviews. At Team Express, managed courier, e-commerce and enterprise B2B distribution across the UAE with a 300+ driver network.

QUICK SHIP · TEAM EXPRESS

05

Customs Clearance

Cleared B2C courier and B2B commercial cargo at Quick Ship across five regimes: Dubai Customs MIRSAL 2, Saudi FASAH, SFDA, SASO and ZATCA, with zero customs holds across three years of cross-border operations. At Team Express, handled import clearance and bonded flows for Kinokuniya UAE, from consolidation to store-level distribution across the emirates.

QUICK SHIP · TEAM EXPRESS

06

Cross-Border Imports

Moved 250+ tons a month at Quick Ship from China, Hong Kong, Vietnam, Korea, India and Turkey: origin collection, freight consolidation, customs clearance and delivery to cleared cargo. At WIMO, ran Mumzworld's UAE-to-KSA cross-border lane at 1,000+ shipments a day with full compliance and last-mile orchestration.

QUICK SHIP · WIMO

07

Airline Line-Haul

Negotiated air freight contracts directly with Air Arabia, Flynas and Saudi Airlines at Quick Ship, cutting cost-per-kg by double-digit percentages and improving belly-cargo load utilisation on UAE to KSA lanes, with line-haul capacity planned against daily volume forecasts and peak-season demand.

QUICK SHIP

08

Warehouse Operations

Ran WMS-driven, multi-site warehouse operations at Quick Ship, holding 99.6% inventory accuracy through daily cycle counts, structured SOP rollouts and ERP automation. At HOH, coordinated inbound scheduling, receiving accuracy and stock allocation across UAE and KSA warehouses with freight forwarders and marketplace fulfilment partners.

QUICK SHIP · HOH

09

Fulfilment Networks

Built and ran 3 fulfilment centres totalling 12,000+ sq ft across UAE and KSA at Quick Ship, from facility setup to daily operations. At WIMO, set up multi-region fulfilment hubs and micro-warehouses with SOPs, capacity planning, cut-off controls and quality checks, serving 1,500+ shipments a day across the network.

QUICK SHIP · WIMO

10

Last-Mile Delivery

Ran a 300+ driver last-mile workforce at Team Express across the UAE, including 1,500+ Indian passport deliveries a day for BLS International under government-grade compliance, tracking and reconciliation. At WIMO, orchestrated last-mile carriers across the GCC with real-time exception handling and cost-per-order control.

TEAM EXPRESS · WIMO

11

Peak-Season Load

Planned and protected capacity at Quick Ship through Ramadan, Eid, GITEX and Black Friday, holding 5,000+ orders a day at peak without losing the 98% on-time standard. At HOH, built launch calendars and replenishment plans that kept five marketplaces in stock through promotion-driven demand spikes.

QUICK SHIP · HOH

12

Disaster & Recovery

Handled real-time exception management at WIMO across a 1,500+ daily shipment network: failed deliveries, backlog clearance and partner outages under live volume. At First Flight, drove service-recovery interventions that lifted client satisfaction scores 25%. At Team Express, ran escalations for enterprise clients where a missed SLA meant a lost contract.

WIMO · FIRST FLIGHT · TEAM EXPRESS

13

Marketplace Operations

Ran Amazon, Noon, Trendyol, Namshi and Gold Apple end to end at HOH: listings, content, fulfilment and AED 50K+ monthly ad spend optimised on ROAS, ACOS, CPC and conversion. Added Carrefour and Union Coop modern trade retail with contract execution and a 20+ in-store promoter network across the UAE.

HOH

14

D2C Operations

Scaled a Shopify multi-brand portfolio at HOH from 1 to 5 brands in under 12 months with structured launch calendars and assortment planning, holding returns under 2% and a same-day dispatch SLA, with Quickup signed as the same-day courier partner for B2C delivery on the D2C website.

HOH

15

P&L Ownership

Owned an AED 12M annual business at Quick Ship at 20% gross profit, with monthly financial reviews and annual budgets. At Team Express, delivered 57% revenue growth in 6 months on the e-commerce division's P&L through process optimisation and vendor consolidation. At First Flight, ran a territory P&L at 20% year-over-year growth.

QUICK SHIP · TEAM EXPRESS · FIRST FLIGHT

16

Demand Planning & S&OP

Built S&OP frameworks at Quick Ship that aligned procurement, inventory and 3PL capacity with the commercial pipeline, opening two new revenue lines. At HOH, ran weekly SKU-level sell-through analysis by marketplace, flagging best-sellers and slow-movers for replenishment, markdown and delisting decisions.

QUICK SHIP · HOH

17

Same-Day & Express Delivery

Implemented same-day delivery for Namshi at WIMO: express last-mile in Riyadh at 1,200–1,500 shipments a day, around 500,000 shipments in a year, with rider fleet planning, dispatch cut-offs, hyperlocal routing and time-definite SLAs. At HOH, signed Quickup as the same-day courier partner for B2C e-commerce delivery on the D2C website, covering on-demand dispatch, quick-commerce speed and doorstep delivery across the UAE.

WIMO · HOH

18

Reverse Logistics

Held returns under 2% at HOH across marketplace and Shopify orders with condition grading, routing rules and return-to-stock recovery feeding weekly sell-through decisions. At Quick Ship, ran reverse flows through the fulfilment centres with the same cycle-count discipline that held 99.6% inventory accuracy.

HOH · QUICK SHIP

19

ERP / WMS Systems

Ran fulfilment at Quick Ship on SAP ERP and WMS automation with automated dispatch flows, holding 99.6% inventory accuracy. At HOH, operated Amazon Seller and Vendor Central, Noon Seller Lab, Shopify, Mirakl, Power BI and the Dubai Trade Portal day to day, with system integration across warehouses and marketplaces.

QUICK SHIP · HOH

20

Vendor Recovery & Audit

Recovered AED 180,000 in vendor over-billing at Quick Ship through structured monthly reconciliation of invoices against rate cards and SLAs, then set the vendor scorecard framework used across all 13 3PL partners, making billing accuracy and service performance a standing monthly review.

QUICK SHIP

21

Team Leadership

Led 9 supervisors and executives at Team Express with a 300+ driver workforce operating under them. At Quick Ship, managed 8 direct and 34 indirect reports across 3 fulfilment centres, all on a KPI-led weekly cadence of daily stand-ups, root-cause reviews and monthly business reviews.

TEAM EXPRESS · QUICK SHIP

22

KPI & Analytics

Built automated dashboards at WIMO on TAT, OTD, cost-per-order, exceptions and backlog that improved SLA adherence 30% and helped position the company for its Emirates Post acquisition. At Quick Ship, ran Power BI reporting on OTD, SLA, COGS and cost per shipment that became the operational reference for the business.

WIMO · QUICK SHIP

23

Rate Negotiation

Renegotiated airline contracts at Quick Ship with Air Arabia, Flynas and Saudi Airlines for double-digit percent savings, and reset 3PL pricing across the 13-partner network. At Team Express, consolidated vendors and redesigned rate cards to cut cost-to-serve while protecting service levels.

QUICK SHIP · TEAM EXPRESS

24

Process Excellence

Built the SOP architecture at Quick Ship that cut turnaround time 20% and held 99.6% inventory accuracy through daily cycle counts and structured rollouts. At Team Express, drove digital transformation of fulfilment and last-mile operations with KPI-based tracking. At WIMO, wrote the operating playbooks that scaled a multi-region partner network.

QUICK SHIP · TEAM EXPRESS · WIMO

EXPERIENCE

03

Thirteen years, every link in the chain.

  • JAN 2025 – PRESENT

    HOH Perfumes & Cosmetics

    HEAD OF E-COMMERCE OPERATIONS

    End-to-end e-commerce operations for a multi-brand beauty house across UAE and KSA: marketplaces, D2C and modern trade retail.

    Major projects

    • 5Marketplace multi-brand launch
    • Carrefour retail
    • Union Coop retail
    • D2C Shopify build
    • QQuickup same-day delivery
    • MMOIAT & Montaji · 100+ SKUs
    • 1 → 5

      Brands in 12 months

      Scaled the brand portfolio across UAE and KSA through structured launch calendars and assortment planning.

    • AED 50K+

      Monthly ad spend

      Marketplace operations on Amazon, Noon, Trendyol, Namshi and Gold Apple with active ROAS, ACOS, CPC and conversion optimisation.

    • 98%

      On-time delivery

      Return rate held below 2% across marketplace and Shopify orders, with same-day B2C delivery via Quickup on the D2C website.

    • 100+

      SKUs compliant

      Owned MOIAT and Montaji product registration and regulatory compliance with zero non-compliance issues.

    • 20+

      In-store promoters

      Retail onboarding with Carrefour and Union Coop, including contract execution and the promoter network.

    • Weekly

      Sell-through cadence

      SKU-level analysis by marketplace, with best-sellers and slow-movers flagged for replenishment, markdown and delisting.

    • UAE · KSA

      Warehouse network

      Inbound scheduling, receiving accuracy and stock allocation coordinated with warehouses, forwarders and fulfilment partners.

  • MAR 2021 – DEC 2024

    Quick Ship

    HEAD OF OPERATIONS & SUPPLY CHAIN · FOUNDING TEAM

    End-to-end supply chain and logistics for a GCC e-commerce aggregator and fulfilment platform, with UAE and KSA scope with cross-border flow from China, Hong Kong, Vietnam, Korea, India and Turkey.

    Major projects

    • 250TCross-border imports / month
    • Noon B2B into KSA
    • Amazon B2B into KSA
    • 5KDaily fulfilment · UAE & KSA
    • AED 12M

      P&L at 20% gross profit

      8 direct and 34 indirect reports across 3 fulfilment centres and a 13-partner 3PL network.

    • +25%

      On-time performance

      Turnaround time cut 20% through route optimisation, 3PL renegotiation and daily KPI reviews.

    • 12,000+

      Sq ft · 3 fulfilment centres

      Built and ran UAE and KSA facilities on ERP and WMS automation, holding 99.6% inventory accuracy through daily cycle counts and SOPs.

    • 3

      Airline contracts

      Air Arabia, Flynas and Saudi Airlines negotiated directly, with double-digit savings and better belly-cargo utilisation.

    • 5

      Customs regimes, zero holds

      Road freight and cross-border trucking into KSA with MIRSAL 2, FASAH, SFDA, SASO and ZATCA compliance.

    • 2

      New revenue lines

      S&OP frameworks and KPI dashboards (OTD, SLA, COGS, cost per shipment) that became the operational reference.

    • AED 180K

      Vendor recovery

      Over-billing recovered through structured monthly reconciliation; vendor scorecards rolled out to all 13 partners.

  • APR 2019 – MAR 2021 · ACQUIRED BY EMIRATES POST, 2022

    WIMO App FZ

    HEAD OF OPERATIONS & GROWTH · FOUNDING TEAM

    Founding team member at a B2B SaaS shipping aggregator connecting e-commerce merchants with 3PL, LSP and last-mile providers across the GCC. Acquired by Emirates Post in 2022.

    Major projects

    • Mumzworld cross-border · 1,000+ shipments/day
    • Namshi same-day · 500K shipments/year
    • 1.5KDaily network fulfilment
    • 0 → 1

      Product launch & GTM

      Market research, serviceability mapping, partner coverage planning and rollout playbooks across UAE and KSA.

    • 15+

      Partners onboarded

      3PL, LSP and last-mile partners across the GCC, with SLAs, pricing models and onboarding workflows negotiated.

    • +30%

      SLA adherence

      Automated KPI dashboards (TAT, OTD, cost-per-order, exceptions, backlog) that helped position WIMO for the Empost acquisition.

    • UAE · KSA

      Hubs & micro-warehouses

      Multi-region fulfilment set up with SOPs, capacity planning, cut-off controls and QC.

    • 1,000+

      Mumzworld / day to KSA

      Anchor merchant scaled on the UAE-to-KSA cross-border lane with full customs and last-mile orchestration.

    • 500K

      Namshi same-day shipments / year

      Implemented and ran same-day delivery for Namshi in Riyadh: 1,200–1,500 express shipments a day, around half a million shipments in a year.

    • 1,500+

      Daily network shipments

      Orchestration between merchants, 3PL partners and last-mile carriers with real-time exception handling.

    • EXIT

      Acquired by Emirates Post · 2022

      The operations, KPI systems and partner network built during my tenure carried WIMO to its acquisition by Emirates Post in 2022.

  • APR 2016 – MAR 2019

    Team Express Courier Services

    E-COMMERCE OPERATIONS & TRANSFORMATION MANAGER

    Ran the e-commerce division of a Dubai-based e-commerce and last-mile delivery operator serving online retailers, SMEs and modern trade clients across the UAE.

    Major projects

    • BLS passports · 1,500+/day
    • Kinokuniya UAE logistics
    • Mashreq Bank mail-room
    • 300+

      Driver workforce

      E-commerce, courier and enterprise B2B contracts across the UAE with 9 supervisors and executives reporting directly.

    • 57%

      Revenue growth in 6 months

      Full P&L ownership, driven by process optimisation, vendor consolidation and account expansion.

    • KPI-LED

      Digital transformation

      Tracking, operational SOPs and performance dashboards that made SLA compliance a daily standard.

    • ↓ COST

      Rate cards reset

      Logistics and technology partnerships renegotiated; vendors consolidated while protecting service levels.

    • 1,500+

      Passports a day · BLS

      Dedicated dispatch, tracking and reconciliation workflows built for a government-grade compliance client.

    • E2E

      Kinokuniya UAE logistics

      Import consolidation, customs clearance, warehouse handling and store-level distribution across the emirates.

    • SECURE

      Mashreq mail-room

      Document pickup, sorting, secure handling and inter-branch distribution with an audit trail at every step.

  • DEC 2013 – MAR 2016

    First Flight Couriers ME

    TERRITORY SALES MANAGER · PROMOTED FROM BDE

    • 20%

      YoY revenue growth

      Territory P&L for the e-commerce and courier portfolio across UAE and GCC, built on account expansion and structured retention.

    • 50+

      New B2B accounts · 6 months

      Underserved verticals mapped and won on service capability and SLA reliability.

    • +25%

      Client satisfaction

      Quarterly business reviews and service-recovery interventions. Earlier as BDE: 40+ new clients at 90%+ retention, earning promotion.

  • AUG 2012 – OCT 2013

    Blue Dart Express · India

    BUSINESS DEVELOPMENT EXECUTIVE

    • 25%

      Connect-to-conversation

      B2B leads generated across courier and freight verticals through telemarketing and direct outreach.

    • DAY 1

      Start of the route

      The early sales pipeline: cold outreach, quotations and price negotiation.

CREDENTIALS

04

Certified where it counts.

DEGREE

MBA · Retail Management & E-commerce

Andhra University, India

DEGREE

BSc · Computer Science

Andhra University, India

PROFESSIONAL

Logistics & Supply Chain Professional

KHDA · Ministry of Education, Dubai, UAE

COMPLIANCE

ISO 9001 · 14001 · 45001 Implementation

Emirates Foundation Group Training, Dubai

CUSTOMS

MIRSAL II Declaration E-Service

Dubai Trade, Dubai, UAE

CERTIFICATION · 2026

AI & GenAI for Supply Chain Management

ISC-AI01 · ISCEA, via edX

MEMBER

American Society for Quality

ASQ

MEMBER

Association for Supply Chain Management

ASCM

IN PROGRESS

AI Engineering

Automation-first operations: agents, APIs and applied AI.

AI TRANSFORMATION

05

Operations that run themselves.

AGENT

Inventory Check Agent

An AI agent that reconciles stock across WMS and marketplace channels, surfacing discrepancies before they become write-offs.

AGENT

SOP Agent

Standard operating procedures turned into a queryable agent, so every rider, picker and manager gets the right answer instantly.

AGENT

Scorecard Agent

Partner and carrier scorecards generated and graded automatically from live operational data, with no month-end scramble.

INTEGRATIONS

Payments & APIs

Stripe, PayPal and Shopify Payments wired directly into order and reconciliation flows across storefronts.

Daily LLM user, building inventory and aggregator software, dashboards, API integrations and workflow automation with Claude Code, so the team spends its time on judgement rather than report generation.

SERVICES

06

E-commerce fulfilment consultant in Dubai. Last-mile operations across the UAE. GCC cross-border logistics.

01

Fractional COO

Senior operations leadership without the full-time seat: strategy, systems and the team to execute it.

ENQUIRE →

02

Fulfilment & darkstore setup

Warehouse design, WMS/ERP rollout, slotting and SOPs, from empty shell to first order shipped.

ENQUIRE →

03

Cross-border Gulf logistics

Air and sea lanes between China/HK, India and the GCC: rates, routing and reliability.

ENQUIRE →

04

UAE customs & import

Clearance, bonded flows and compliance for goods entering the UAE, done right the first time.

ENQUIRE →

ARRIVAL DEPOT

Where should we go next?

Open to leadership roles and consulting in supply chain, quick commerce and cross-border logistics in the UAE, KSA and worldwide.

UAE GOLDEN VISA · IMMEDIATE AVAILABILITY · OPEN TO TRAVEL ACROSS MEA · WILLING TO RELOCATE