01
Product Management
Took a B2B shipping aggregator from zero to one at WIMO: market research, serviceability mapping, partner coverage planning and rollout playbooks across UAE and KSA, then orchestrated 1,500+ shipments a day through the platform. At Quick Ship, built and ran the fulfilment platform operations that moved 5,000+ orders a day at peak, with the product roadmap shaped by live operational data.
WIMO · QUICK SHIP
02
3PL Partnerships
Onboarded and managed 15+ 3PL, LSP and last-mile partners across the GCC at WIMO, negotiating SLAs, pricing models and onboarding workflows. At Quick Ship, governed a 13-partner 3PL network with vendor scorecards, SLA governance and monthly business reviews, recovering AED 180,000 in over-billing through structured reconciliation.
WIMO · QUICK SHIP
03
Business Development
Built the first pipeline at Blue Dart through direct outreach at a 25% connection-to-conversation rate. At First Flight, acquired 40+ B2B clients with 90%+ retention as a BDE, earned promotion to Territory Sales Manager, then landed 50+ new accounts in 6 months with 20% year-over-year revenue growth through consultative selling and account expansion. At WIMO, signed and scaled anchor merchants including Mumzworld and Namshi.
BLUE DART · FIRST FLIGHT · WIMO
04
Logistics Management
Ran end-to-end multi-modal logistics at Quick Ship: sea, air and road freight moving 250+ tons a month through UAE, KSA and the wider GCC, improving on-time performance 25% and cutting turnaround time 20% through route optimisation and daily KPI reviews. At Team Express, managed courier, e-commerce and enterprise B2B distribution across the UAE with a 300+ driver network.
QUICK SHIP · TEAM EXPRESS
05
Customs Clearance
Cleared B2C courier and B2B commercial cargo at Quick Ship across five regimes: Dubai Customs MIRSAL 2, Saudi FASAH, SFDA, SASO and ZATCA, with zero customs holds across three years of cross-border operations. At Team Express, handled import clearance and bonded flows for Kinokuniya UAE, from consolidation to store-level distribution across the emirates.
QUICK SHIP · TEAM EXPRESS
06
Cross-Border Imports
Moved 250+ tons a month at Quick Ship from China, Hong Kong, Vietnam, Korea, India and Turkey: origin collection, freight consolidation, customs clearance and delivery to cleared cargo. At WIMO, ran Mumzworld's UAE-to-KSA cross-border lane at 1,000+ shipments a day with full compliance and last-mile orchestration.
QUICK SHIP · WIMO
07
Airline Line-Haul
Negotiated air freight contracts directly with Air Arabia, Flynas and Saudi Airlines at Quick Ship, cutting cost-per-kg by double-digit percentages and improving belly-cargo load utilisation on UAE to KSA lanes, with line-haul capacity planned against daily volume forecasts and peak-season demand.
QUICK SHIP
08
Warehouse Operations
Ran WMS-driven, multi-site warehouse operations at Quick Ship, holding 99.6% inventory accuracy through daily cycle counts, structured SOP rollouts and ERP automation. At HOH, coordinated inbound scheduling, receiving accuracy and stock allocation across UAE and KSA warehouses with freight forwarders and marketplace fulfilment partners.
QUICK SHIP · HOH
09
Fulfilment Networks
Built and ran 3 fulfilment centres totalling 12,000+ sq ft across UAE and KSA at Quick Ship, from facility setup to daily operations. At WIMO, set up multi-region fulfilment hubs and micro-warehouses with SOPs, capacity planning, cut-off controls and quality checks, serving 1,500+ shipments a day across the network.
QUICK SHIP · WIMO
10
Last-Mile Delivery
Ran a 300+ driver last-mile workforce at Team Express across the UAE, including 1,500+ Indian passport deliveries a day for BLS International under government-grade compliance, tracking and reconciliation. At WIMO, orchestrated last-mile carriers across the GCC with real-time exception handling and cost-per-order control.
TEAM EXPRESS · WIMO
11
Peak-Season Load
Planned and protected capacity at Quick Ship through Ramadan, Eid, GITEX and Black Friday, holding 5,000+ orders a day at peak without losing the 98% on-time standard. At HOH, built launch calendars and replenishment plans that kept five marketplaces in stock through promotion-driven demand spikes.
QUICK SHIP · HOH
12
Disaster & Recovery
Handled real-time exception management at WIMO across a 1,500+ daily shipment network: failed deliveries, backlog clearance and partner outages under live volume. At First Flight, drove service-recovery interventions that lifted client satisfaction scores 25%. At Team Express, ran escalations for enterprise clients where a missed SLA meant a lost contract.
WIMO · FIRST FLIGHT · TEAM EXPRESS
13
Marketplace Operations
Ran Amazon, Noon, Trendyol, Namshi and Gold Apple end to end at HOH: listings, content, fulfilment and AED 50K+ monthly ad spend optimised on ROAS, ACOS, CPC and conversion. Added Carrefour and Union Coop modern trade retail with contract execution and a 20+ in-store promoter network across the UAE.
HOH
14
D2C Operations
Scaled a Shopify multi-brand portfolio at HOH from 1 to 5 brands in under 12 months with structured launch calendars and assortment planning, holding returns under 2% and a same-day dispatch SLA, with Quickup signed as the same-day courier partner for B2C delivery on the D2C website.
HOH
15
P&L Ownership
Owned an AED 12M annual business at Quick Ship at 20% gross profit, with monthly financial reviews and annual budgets. At Team Express, delivered 57% revenue growth in 6 months on the e-commerce division's P&L through process optimisation and vendor consolidation. At First Flight, ran a territory P&L at 20% year-over-year growth.
QUICK SHIP · TEAM EXPRESS · FIRST FLIGHT
16
Demand Planning & S&OP
Built S&OP frameworks at Quick Ship that aligned procurement, inventory and 3PL capacity with the commercial pipeline, opening two new revenue lines. At HOH, ran weekly SKU-level sell-through analysis by marketplace, flagging best-sellers and slow-movers for replenishment, markdown and delisting decisions.
QUICK SHIP · HOH
17
Same-Day & Express Delivery
Implemented same-day delivery for Namshi at WIMO: express last-mile in Riyadh at 1,200–1,500 shipments a day, around 500,000 shipments in a year, with rider fleet planning, dispatch cut-offs, hyperlocal routing and time-definite SLAs. At HOH, signed Quickup as the same-day courier partner for B2C e-commerce delivery on the D2C website, covering on-demand dispatch, quick-commerce speed and doorstep delivery across the UAE.
WIMO · HOH
18
Reverse Logistics
Held returns under 2% at HOH across marketplace and Shopify orders with condition grading, routing rules and return-to-stock recovery feeding weekly sell-through decisions. At Quick Ship, ran reverse flows through the fulfilment centres with the same cycle-count discipline that held 99.6% inventory accuracy.
HOH · QUICK SHIP
19
ERP / WMS Systems
Ran fulfilment at Quick Ship on SAP ERP and WMS automation with automated dispatch flows, holding 99.6% inventory accuracy. At HOH, operated Amazon Seller and Vendor Central, Noon Seller Lab, Shopify, Mirakl, Power BI and the Dubai Trade Portal day to day, with system integration across warehouses and marketplaces.
QUICK SHIP · HOH
20
Vendor Recovery & Audit
Recovered AED 180,000 in vendor over-billing at Quick Ship through structured monthly reconciliation of invoices against rate cards and SLAs, then set the vendor scorecard framework used across all 13 3PL partners, making billing accuracy and service performance a standing monthly review.
QUICK SHIP
21
Team Leadership
Led 9 supervisors and executives at Team Express with a 300+ driver workforce operating under them. At Quick Ship, managed 8 direct and 34 indirect reports across 3 fulfilment centres, all on a KPI-led weekly cadence of daily stand-ups, root-cause reviews and monthly business reviews.
TEAM EXPRESS · QUICK SHIP
22
KPI & Analytics
Built automated dashboards at WIMO on TAT, OTD, cost-per-order, exceptions and backlog that improved SLA adherence 30% and helped position the company for its Emirates Post acquisition. At Quick Ship, ran Power BI reporting on OTD, SLA, COGS and cost per shipment that became the operational reference for the business.
WIMO · QUICK SHIP
23
Rate Negotiation
Renegotiated airline contracts at Quick Ship with Air Arabia, Flynas and Saudi Airlines for double-digit percent savings, and reset 3PL pricing across the 13-partner network. At Team Express, consolidated vendors and redesigned rate cards to cut cost-to-serve while protecting service levels.
QUICK SHIP · TEAM EXPRESS
24
Process Excellence
Built the SOP architecture at Quick Ship that cut turnaround time 20% and held 99.6% inventory accuracy through daily cycle counts and structured rollouts. At Team Express, drove digital transformation of fulfilment and last-mile operations with KPI-based tracking. At WIMO, wrote the operating playbooks that scaled a multi-region partner network.
QUICK SHIP · TEAM EXPRESS · WIMO